X and Meta are different investments. Meta is an entertainment driven platform, X is an education driven platform. People go on Meta to get dopamine, people go on X to get value.

If your health brand is interested in capturing educated consumers and educating others into consumers, then growing organically on X is an unparralled investment.

Yes, if you have 20 hours/week to create content, decades of experience writing on X, an understanding of X's nuances and algorithm or time available to learn it, then you can do it by yourself.

Regarding in-house writers: many of our clients come to us after trying to grow on X using an in-house writer and failing to do so. This is because X is a unique platform with a nuanced algorithm, language, and structure. Growing on X requires a deep understanding of all 3 and most in-house teams don't have that.

Yes, you can track performance metrics such as followers, impressions, engagements, DMs, website clicks, attributable sales, and many others.

What is difficult to measure is the trust and authority your brand has in the health community on X and just because it's difficult to measure, doesn't mean it's not important. Trust and genuine perceived authority can only be gained by creating valuable and relevant organic content over time, not by conversion-centric paid ads.

It takes time to grow, this is true of nearly all health brands just starting out on X. Much like planting a seed, you don't begin to see fruits immediately, but if you water the tree consistently, over time the tree bears plentiful and delicious fruit. The minimum contract for us is 3 months for this reason. In month 3, the snowball begins gaining momentum.

For health brands with an existing and consistent presence on X, it is easier to grow more quickly when our world-class content strategy is implemented. The foundation being laid allows our strategy to pick up steam more quickly and leads to more results. more quickly.